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Friday, February 16, 2018 7:37:48 PM

by Robert Clough

Digital marketing for real estate businesses is absolutely crucial in today's market. Make sure you're business is on the cutting edge by clicking here.


Recent studies show that almost 80% of Americans now shop online. And, while you can't buy a house on a website, you better believe that prospective homebuyers are doing online research to look for new homes.

For this reason, it is essential for real estate agents who want to grow their practice to make use of online marketing strategies. These strategies can help agents reach new customers and make more sales.

Ready to get started? Check out these 4 essential tips for succeeding in digital marketing for real estate.

1. Building Social Media Marketing

Social media is one of the most important digital marketing tools for real estate available. On social media, you can use tools like Facebook, Twitter, and Instagram to share images and videos highlighting available properties.

The key is to build interest so that prospects will want to come to your website. Focus on sharing engaging content that captures attention and sparks conversation.

2. Search Engine Optimization

No matter how great the content that you put on your website is, it won't have an impact if no one finds it. Search engine optimization (SEO) helps to ensure that your website's content is tailored to fit what prospective customers and search engine algorithms are looking for.

For real estate agents, it's also essential to focus on local SEO. This is because, in real estate, you want to target users in specific geographic areas. To do target these individuals, make sure to use place-based keywords, and to list your agency on Google's business listing directory.

For instance, if you want clients to find out more about turn-key real estate investing, you can make sure you use specific keywords in your content so they will find it easily.

3. Email Marketing

Despite the advent of newer tools like social media, email is still an important way to reach potential customers. Sending out emails to folks who have visited your open houses can be an effective way to maintain contact and keep their attention.

Additionally, your former clients can also be good candidates for email campaigns. Reaching out to folks you've helped buy or sell houses in the past can be an effective way to seek out referrals. Consider offering incentives to folks who refer their friends to your agency to encourage further engagement.

4. Go Mobile

These days, more people are using their mobile devices to search the web than ever before. This means that, if your web content is not mobile-friendly, you will be missing out on reaching a large segment of your potential audience. Another key way to make your site more mobile friendly is to use pictures optimized for different screen resolutions.

By targeting mobile customers, you will be able to reach folks who are willing to make impulse decisions. This is because users often search on their mobile devices while they're waiting in line at a grocery store, or sitting in a doctor's office. You don't want those searches to be going to your competitors instead of to you!

Get Started with Digital Marketing for Real Estate Today

With these tips in mind, you will be able to build a successful campaign for digital marketing for real estate.

Looking to learn more ways to grow your marketing strategy? Check out these free SEO tools to continue building your knowledge.

Be sure and visit our small business news site.

Friday, February 16, 2018 6:47:58 PM

by Robert Clough

In today's oversaturated digital market, it can be difficult to make your website stand out. Read this for our top tips on making your niche website stand out.


Is your niche website struggling to find its footing online?

Trying to stand out from the competition?

Check out our list of four great ways to bring out the best in your niche site and start making changes for the better today!

Better Content

In life, as in web design, it's better to have something to say than to be all color and no substance.

If all you have to gain fans and Internet traffic is the content of your niche website, you might as well make it good.

Create new content, always -- never plagiarize from other websites. Make sure that it is well researched, and link back to and from your website as often and as authentically as possible.

Effective Design

Just because your website is small doesn't mean it has to be bad.

Effective design can make or break whether visitors stay on your website. Cut down on unnecessary add-ons, videos, and site elements that might slow down your site's loading times. New visitors will expect, if nothing else, to be able to use your site quickly, and they're less likely to put up with slow load times than you might think.

Set up your navigation buttons and links and make sure everything works without failing.

Lastly, look into search engine optimization, or SEO. This is a technique that encompasses various web design fields, improving a website to make it look more attractive to search engines. With these tweaks, changes and design nods, your site is more likely to rank highly with Google, making it easier for users to find.

Make sure not to forget mobile optimization, either. More users use mobile devices than desktop computers. If your website doesn't work on a smartphone or tablet, you're missing out on potential business.

For strong, effective design with a simple layout and concise content, check out this shoe website for petitefeet.

Social Media

Advertising lives on social media, and there's no escaping it.

From time to time, business owners will make the mistake of underestimating the importance of a social media campaign.

If your business doesn't have profiles on Facebook, Twitter, Instagram, and LinkedIn, it's time to create them. And, once they're created, to use them.

Engage with your clients and fans by finding groups from your business' niche. If you have a promotion, splash it all over each profile. If there's a news update from your industry, comment on it.

Whatever you do, do your best to exist on social media and to make your updates consistent.

Targeted Analytics

One of the most powerful tools a website owner, new or old, can own is an analytics profile with a service like Google or Spyfu.

These profiles offer comprehensive information on how your website performs, in various ways. Visitors. Visitors who convert. Visitors who've been referred to you by searches, or paid advertising, or a referral from another business or blog.

In the fight to get your name out there, knowledge is power. This kind of information can help you to design a better site, and make changes to help keep your content performing at a high level.

Get The Best Out Of Your Niche Website

Any website, no matter how small, can make changes to help it perform better.

You just need to identify what needs changing and start making changes.

Interested in learning more about search engine marketing, and using it to create a better digital presence for yourself? Check out some of our fantastic blog pieces on the topic, and put your website back on the map, today!

Be sure and visit our small business news site.

Thursday, February 15, 2018 6:54:35 PM

by Jayson DeMers

After pouring time, money, and energy into designing a website and landing pages for your products, low conversion rates can be extremely frustrating. Even more frustrating, the cause of low conversion rates isn't always obvious.

Distractions and Conversion Rates

Today's online experience is often noisy. It also tends to lack continuity - even when users are navigating from page to page on the same website. There are ads, popups, sidebars, navigation menus, images, videos, text, opt-in forms, chat boxes, etc. While each of these elements is fine when strategically implemented, too many of them - or improper application - ultimately leads to distracting experiences that negatively impact conversion rates.

There's a lot that goes into optimizing conversion rates, but you're going to find it impossible to thrive if you don't deal with distractions quickly and efficiently. How you address distractions will depend on your specific conversion goals, but you should take care of the underlying issues as soon as possible.

4 Ways to Eliminate Distractions

Distractions are problematic because they aren't always obvious or apparent. Sometimes you need someone else to point them out and suggest a change. Having said that, scrutinize your site and try to be as objective as possible.

As you look for answers, here are some solutions to common problems:

1. Simplify the Background

One of the biggest distractions in web design is a busy background that's filled with lots of different colors graphics, and visual elements. If you want to maximize conversion rates in today's environment, you must find a way to simplify the background.

Most websites are getting better about understanding the value of minimalism, but there are still plenty of distractions in this area. For example, while there's nothing wrong with Harbor Freight as a business, their website is generally an example of what you shouldn't do. Their homepage is busy, crowded, and overly colorful.

To contrast this, take a look at Fabness, an online provider of canvas prints. Notice how simple the background is on product pages like this, with negative space accounting for most of the design.

2. Establish a Consistent CTA

"The point of having a CTA on your page is to give page visitors a single action to take. It's crucial that you give potential leads one path to follow to conversion, so that you don't lose them along the way," Claire Grayston writes for Wishpond. "Companies often insert too many messages, steering potential leads in all directions, rather than helping them to conversion."
While there are instances where you can include more than one CTA on a page, it's almost always better to stick to a single call. You can phrase the CTA in different ways, but the desired outcome should be the same. This keeps visitors focused and prevents conflicting actions.

3. Stop Using Your Homepage as a Landing Page

People arrive on a landing page because they clicked through from another place - such as a PPC ad, social media post, or email newsletter link. And when they click, they anticipate finding out more about whatever you're promoting. Unfortunately, a lot of marketers are linking to homepages, instead of landing pages.

The problem with sending visitors to your homepage is that they have to start the process over and search your website for what they were looking for in the first place. A much easier solution is to always send referral traffic to designated landing pages that hold the visitor's focus and promote continuity. 

4. Eliminate Superfluous Content

It's easy to assume that more is better, but less is more when it comes to content. Instead of developing long-winded content, strip out the superfluous details and zero in on what really matters. It'll save you time and your readers won't be as distracted.

Stay Focused

Distractions are the death of conversion rates. Today's online users have attention spans that last for just a few seconds. Every little distraction that's present on your site is a threat to their focus - and ultimately to your bottom line.

By efficiently and effectively eliminating the distractions that currently exist on your website, you can increase conversion rates, grow your revenue, and build a business with unlimited potential.

Be sure and visit our small business news site.

Thursday, February 15, 2018 5:35:04 PM

by Jayson DeMers

Search engine optimization (SEO) is known for being one of the most cost-efficient online marketing strategies available, but with one important caveat: it must be treated as a long-term marketing campaign. Most SEO agencies require their clients sign a contract for a minimum term of 6 months to a year or more for this purpose; no matter how much work you do, it's nearly impossible to see meaningful results after just a week or two of effort.

So let's zoom out for a moment. Assuming it takes anywhere from several months to a year to see results from your SEO campaign, what kind of results can you expect after a full year of effort?

The High-Level Overview

It should be no problem to create a full SEO strategy within the first few weeks, highlighting your target keywords and determining your path of execution. After that, you can probably knock out most of your onsite optimization-related tasks in the span of another few weeks.

Beyond that, most of your efforts will be focused on recurring additions, including blog posts and link building; the more time you spend on these, the more your authority and results will grow, but you'll need at least a couple of months before you start to see results.

According to Josh Steimle, you can start seeing actual results (i.e., increases in your traffic) around 4 to 6 months into a campaign. Depending on how much you're investing, you could start seeing hundreds to thousands of visitors by this point, but it's just the beginning.

According to Higher Visibility, it's possible to see a 44.27 percent increase in traffic after 12 months of effort--though this figure is based on starting with an existing stream of organic traffic. John Doherty validates these projections, stating that it takes about 12 months to see what your SEO campaign is truly capable of. At that point, progress will probably taper off unless you invest in bigger, better strategies to handle it.

Ultimately, if you put in a fair amount of effort, you can probably build your organic traffic figures into the thousands (if you're starting from scratch) or increase them by upwards of 50 percent if you're starting with a baseline.

The Variables

Of course, there are dozens of variables that could influence the type of results you see after a year of investing, including:

  • Your industry. Some industries are simply more competitive and harder to rank for than others. It may take far longer to build authority in a high-demand retail space than in a heavily offline industry like manufacturing.
  • Your competition. If you have a close competitor who is already dominating the SERPs, it's going to be harder to carve a spot for yourself. An open field, however, means you should see a spike in your rankings and results early on.
  • Your target keywords and overarching strategy. Your keyword targets should lean to focus on high-traffic, low-competition opportunities. If you choose the wrong keywords, the rest of your strategy could collapse.
  • Your content contributions. A year's worth of content for one organization might be 52 articles--one post a week. For another, it might be closer to 365--a post every day. Your content contributions play a heavy role in your ultimate results.
  • Your link building approach. Your authority is strongly dependent on the quality and quantity of links you build. Similar to content, your investment here can vary--and have a tremendous impact on your eventual results.

How to Tell If Your Campaign Is Floundering

The real question on your mind is probably, "how can I tell if my campaign is failing after a year?" You want to know if, after a year, you're seeing worse-than-average results. So how can you tell that for sure, considering the complexity of the variables involved?

  • Your growth has been stagnant or unpredictable. If you haven't been growing for the last several months of your campaign, or if you seem to grow and shrink in unpredictable chunks, it's a sign that something is wrong.
  • You aren't sure what's working and what isn't. Which of your tactics are working, and which ones aren't? Regardless of your results, if you don't know the answer, you need to readdress your campaign strategy.
  • Your ROI is suffering. Calculate your return on investment (ROI). Are you earning more revenue than you're spending on upkeep costs?

If you've spent a year on your SEO campaign and you still aren't seeing the results you want, it's time to change things up. Start researching new keywords targets, and consider changing your agency, contractors, or employees to get some fresh eyes on your campaign.

You don't want to spend another year leading a stagnant campaign when there's so much to gain from a more worthwhile investment.

Be sure and visit our small business news site.

Wednesday, February 14, 2018 10:13:36 PM

by Robert Clough

Don't let a bad tweet destroy your business online. Here are five of the biggest social media mistakes to avoid in the new year.


Research shows that almost 80% of American adults now use at least one social media account. This makes social media a powerful tool for marketers to use to build trust and relationships with their potential customer base.

That said, some marketers make the mistake of assuming social media will be a "magic pill" when it comes to driving engagement. In reality, social media is a tool like any other. Using it successfully requires thought and strategy.

Ready to learn how to make the most out of social media? Start by avoiding these five common social media mistakes.

1. The Generic Profile Picture

One of the worst mistakes marketers can make with their social media strategy is failing to brand their social media presence. If your profile picture is a blank silhouette or a Twitter egg, you won't be able to make an impression on your followers.

A good idea for your social media profile picture is an image of your storefront or your company's logo. If you don't have a logo yet, you can easily make one an online free logo maker.

2. Trying too Hard

The operative word in the term "social media" is social. Folks turn to social media to have interactions and build relationships, not to view ads. For this reason, posting too many hard marketing messages could be a turnoff to your audience.

Instead of pushing sales pitches, work on using your social media presence to develop a rapport with customers. This will help improve brand reputation and build customer loyalty.

3. Using Hashtags Incorrectly

Hashtags can be a great social media tool. Posting updates that include popular or relevant hashtags can be a great way to catch your audience's attention.

For this reason, it's a good idea to look for relevant hashtags in your industry, rather than creating your own. That said, creating custom hashtags can be an effective way to start your own social media campaign. The key is to strategically push out the hashtag to encourage your audience to use it.

4. Losing Control of Your Feed

It's a good idea to make your social media profile a place where your customers can engage. But if your page becomes dominated by customer complaints, you've lost control of the narrative. Not only that, but you are hurting your chances of reaching future customers.

While you can't always control what people post, you can control how you respond. If there are complaints on your feed, respond to them and try to make the situation right.

5. Being Too Political

While some customers may appreciate supporting businesses that share their views, being too political can be a detriment. Rather than focusing on specific candidates or issues instead focus on values you plan to abide by.

Tackle Your Social Media Mistakes Today

Learning to avoid these five common social media mistakes can help you elevate your digital marketing strategy.

If you're looking to take your strategy even farther, we have the resources you need. Start out looking at our free SEO tools for more help.

Be sure and visit our small business news site.

Wednesday, February 14, 2018 10:05:18 PM

by Robert Clough

Create Paid to Click Ads to Generate Passive Revenue


It's always a smart idea to bring in any extra revenue you can for your business. We look at paid to click ads that will bring in passive income.

Are you looking for better search results, and don't quite know how to coax them out?

If you've even glanced in the direction of digital marketing in recent years, you'll have heard of paid per click (PPC) advertising. If you listened when you heard, you'd know how this is considered one of the greatest marketing styles anywhere.

Join us as we take a closer look at the marketing miracle of paid to click ads, and how you can start benefiting from them.

PPC Is a Direct Line To Your Business Goals

In any business, it can be hard to get from where you are to where you'd like to be.

One of the biggest reasons most businesses decide to turn to PPC advertising is that it allows them to identify and pursue specific goals.

Looking for brand exposure on a deeper, more meaningful level than what you currently have? Perhaps you've been trying to boos your e-commerce, or drive conversions of a more general nature.

Whatever the case, PPC marketing can give your pest control business an edge you never even thought possible before.

Better Measurability

PPC is a fine-tuned machine, with a lot of moving parts.

While it can seem intimidating, the truth is, it gives you more control (which we will get to in a minute) and better opportunities to gather data.

There is a wealth of marketing data to be gathered from a robust PPC marketing campaign. View high-level performance statistics on how many clicks you receive, how many of those convert, and where that traffic is coming from.

Advertising campaigns can run into money, especially when you're trying to achieve results fast. With what you're investing in PPC, the fact that nearly every inch of it is trackable can be of great value.

Little-To-No Learning Curve

As we've mentioned, digital marketing can be a tricky field to get into.

If you're not up to date with the latest developments in advertising and digital platforms, a lot of the time you can feel like you're lost at sea.

That said, you'll be surprised to find that PPC requires little to no introduction in order to get started. With a few clicks around Google AdWords, it's possible to create the kind of advertising in minutes that SEO takes hours or days to create.

Add to this the wonderful fact that PPC advertising is self-contained. SEO is great, but requires fixing websites, editing copywriting, and making changes across various areas, to get results.

PPC advertising is done almost entirely from the same console. You could do it all yourself, without even having to get your development team involved.

Complete Control (Particularly Over Your Budget)

Marketing a venture that can run into money, especially if you lose track of how many different avenues you're working with at any given time.

PPC, by its very nature, is a marketing tactic you can control precisely, down to the last byte. You simply set your budget, assign a cost per click ratio to your keywords, and let the ad run until it reaches your target rate.

From there, it's as simple as running out of water from a jug that only carries so much. When your assigned budget runs out, the ad is done running.

This kind of control extends to other aspects of PPC marketing, as well. Users choose which keywords they'll use, and can edit their ads as necessary.

And, while the AdWords platform has final say on exactly where your ad is featured, based on your input, the ability to change it makes all the difference.

Complements Other Marketing Campaigns

While PPC is a powerful enough style of digital marketing that it could exist on its own, it also works well alongside other marketing channels.

Working with SEO, paid to click ads can use their impressions and SEO's opportunities for traffic to target the same audience. It does this by using performance data to guide SEO in a more effective direction, based on what does and does not work.

SEO strategies can also inform PPC usage. Using search data from these campaigns, it is easy to identify and target keywords for paid campaigns, optimizing the process.

Go-Forth Pest Control, near Cary NC, by way of an example, would be able to use PPC to promote their pest control services, fairly easily. This would work hand in hand with their SEO marketing, creating an effective overall campaign to help promote them.

Target Far More Effectively

As a caution, advertisers will sometimes spread their AdWords campaigns across many networks. They do this in order to garner exposure for their brand, safely.

Paid to click ads stand to benefit a lot from targeted keywords, and you can really hone in on the best ones by testing out different combinations. Ensure a broad scope of AdWords usage while getting as many impressions as possible.

Getting the best out of your PPC targeting setup means being able to reach people outside of your audience, by casting as wide a net as possible.

Maneuvering Your Outreach

Google has gone a long way to expand its reach beyond just its own search results in recent years.

Gathering a network of other websites to display sponsored ads, it's not unusual to see results on sites like the New York Times. These ads are displayed in strategic locations around the site, giving advertisers with a great way to reach out to potential clients.

Getting Results Faster

In business marketing, it's important to get results back as quickly as you can.

And, in digital marketing, there's no quicker turnaround than PPC marketing. Provided you have a website up and running, simply create an AdWords account, set up your ads, and get to work.

This might be understating how complicated this really is to do, but it's still a long way off from any other form of marketing, in terms of getting results.

Unlock Better Marketing With Paid to Click Ads

PPC marketing is as powerful a marketing tool for use on a pest control website as anywhere else.

With some attention to detail, a few choice adjustments, and integrated usage, paid per click can earn your site traffic you've only dreamed of.

Interested in learning more about PPC marketing, and using AdWords to impact the way your site operates? Read our blog pieces on the topic and unlock the power of truly effective digital marketing.

Be sure and visit our small business news site.

Wednesday, February 14, 2018 8:28:24 AM

by Jayson DeMers

When you're passionate about optimizing a website for yourself or a client, it's easy to forget - even briefly - about visitors. While implementing any SEO tactic, it's important to keep your visitors in mind to make sure you're not excluding them.

Here's some advice to help you maintain a visitor-first mindset while performing SEO:

1. Change the way you think of keywords

Keywords aren't what they used to be; at least not in Google's eyes. Keywords used to be the secret weapons to getting first page rankings. When search databases were public, it was easy to find out what people were typing into the search bar; all you needed was the right software. These phrases could be leveraged to obtain first page rankings.

Today, keywords are still important, but there is no universal "first page ranking." Instead, Google provides personalized results with content that often doesn't even match the words that were searched for.

A while back, Google eliminated exact phrase matching (goodbye quotation marks) and put all their focus on what they call relevance. Their intent is to provide content that's relevant to a user's search.

For instance, someone searching for a phrase with the word "physician" will be given results that use synonyms like "doctor" and even "family medicine."

For this reason, it's important to think of keywords as an opportunity to capture a visitor's attention and get them to click on your page, rather than a tactic to achieve a first page ranking. This is what makes keyword diversity more important than ever.

Since Google wants to deliver results with synonyms and relevant phrases, keyword diversity makes both Google and visitors happy. However, it only works when the keywords you choose are relevant to your market. You can drive loads of traffic to your site using keywords related to your content, but unless that traffic is your market, you're not going to get conversions.

2. Make simple layout tweaks that put copy before images

Google reads pages from top to bottom and left to right - just like people in Western society. This means the order of your content matters. You want your content to be noticed by Google before your images. If you've got a page featuring a large image next to text, make sure to place your content left and image right, like in this example. To a visitor, there's no significant difference. To a search engine, there is.

3. Rewrite older content that was originally crafted for Google

If it's been years since you've updated the copy on your website, now is a good time to revisit your content. Chances are, you've got pages you haven't updated since Google completely transformed the way pages are ranked.

It's okay to rewrite copy that was written just to get Google's attention. Use your judgment. Consider whether the content on each of your pages serves your visitors. If the content doesn't serve visitors, and it's not supported by current search algorithms, rewrite it for your visitors.

4. Research every optimization tactic before using it

There will always be marketers looking to make a quick buck by selling their secrets and strategies. Sometimes these strategies are legitimate, and sometimes they aren't. Sometimes legitimate strategies work at the expense of the visitor.

Don't get sucked into the next fad. If an optimization tactic looks interesting to you, research it before you use it. Find out not only how it works, but how implementing it will affect visitors. If the strategy requires you to change the elements on your website in a way that defeats your marketing strategy, you may want to skip it.

Keep in mind that sometimes strategies work well for people because they experimented until they found something that got them results, not knowing how they did it. They reverse engineer their strategy and sell the explanation of how they think they got results, but it's not always accurate.

If your website was designed intentionally according to your marketing strategy, you might already be getting results as good (or better) than what you could achieve with a certain tactic. Always know what's behind the success of any tactic before implementing it; avoid taking a step backward with your own success.

Sometimes you can't research a tactic until you buy the program. In this case, research the seller as well as their affiliated companies and partnerships. If they seem trustworthy, go ahead and buy their program, but don't use it until you've researched it.

Stay focused on quality content

Following these tips will keep your visitors your main priority while you work your optimization magic. Remember that while SEO can bring you more traffic, your content will always determine your conversions.

Be sure and visit our small business news site.

Tuesday, February 13, 2018 5:10:30 PM

by Robert Clough

We've created an SEO for dummies guide to help you understand the importance of search engine marketing. Here we will break down how it can help your business.

If you're a small business owner, chances are you wear a lot of hats. You handle sales, bookkeeping, human resources, advertising, and pretty much everything else that needs to get done to make the company run smoothly. Although you realize that you should be tackling digital marketing and SEO, there simply aren't enough hours in the day.

We've got you covered. Read on for a primer to search engine marketing. This SEO for dummies guide will introduce you to the topic and point out a few tactics that even the busiest business owner can employ.

What Is SEO, Anyway?

SEO stands for search engine optimization. It's the process of making your website as attractive as possible to search engines, like Google, so that they will appear at the top of the SERPs (search engine results pages).

Think of the last time you googled something. Did you find what you were looking for on the first page? Or did you have to click on the second page? Chances are, those first 10 results answered your question.

In fact, only 25% of searchers look past the first page of results.

Say that you own a pizza shop in Wichita. When people are craving a large pepperoni pie in that city, they might use their computers or smartphone to search for "best pizza in Wichita" or "Wichita pizza delivery." You want your website to appear on the first page of those searches, as well as for other terms. Otherwise, you might as well be invisible.

SEO for Dummies

There are three aspects of SEO for dummies that you should understand, even if you don't want to do your own search engine marketing. These fundamental concepts of SEO are keywords, backlinks, and content.

There are also some technical requirements, such as site speed, meta tags, and robot txt files. You'll almost certainly want to outsource the tech side of your SEO to a professional.

All About Keywords

These terms that you want to rank on are known as keywords. Keywords that comprise several words (such as "pizza place that delivers" or "who makes deep dish pizza?") are known as long-tail keywords. They are becoming increasingly common, especially since so many people use voice search.

When Google's spiders crawl the web, they're looking to see if you use keywords on your site, but there's a catch. They must be incorporated naturally. You can't just publish a web page that consists only of "best pizza in Wichita" written over and over again. That's called keyword stuffing, and it will earn you penalties.

The keywords should be used on your home and product pages, as well as in content that is regularly updated -- like a blog post.

Broad keywords are harder to rank on, simply because all of your competitors want to rank on them as well. And while you might be able to get to the top of the SERPs with an obscure keyword phrase ("thin crust Hawaiian pizza with anchovies and spinach"), it won't do you any good if your potential customers aren't searching for it.

Choosing keywords is tricky business, and is likely best left to the professionals. They have keyword analysis tools at their fingertips and can advise you which ones you should target.

The Importance of Backlinks

When another website links to yours, you get a backlink. One way to think of backlinks is as votes. The other site is essentially telling Google (and its readers), "This is a good website. Go check it out."

However, not all of these "votes" are created equally. There was a time when any link to your site counted in Google's eyes, and many people took advantage of this by building multiple sites and selling links from them, at very cheap prices.

Google uses algorithms to determine the Domain Authority and Page Authority for every website and each of its pages, respectively. The higher a site's domain authority, the more valuable a backlink from that site will be. So a backlink from your cousin Alfred's personal blog won't mean nearly as much as one from The New York Times.

It's important to ascertain that all of your backlinks are high-quality. You can ask webmasters to remove spammy or broken links, but sometimes that's not possible. In this instance, you can tell Google not to take them into consideration by "disavowing" them.

Content Is King

It's not enough to simply create a website and call it a day. In today's competitive, search-driven marketplace, you need to continue creating and publishing high-quality content to satisfy Google's demands.

What is that content? Well, it can be blog posts, pictures, videos, infographics, or social media posts. All of those will help signal to Google that you're an expert in your field and as such, deserve a high ranking.

Your content needs to be free of typos and technical errors, and it also needs to be relevant to your audience. Google takes this into account, so when you write a blog post, it should be with your reader in mind.

Experts disagree as to what length of written content works best when it comes to SEO, but what is clear is that updating it regularly will help your site. If you're better at throwing pizza dough and cooking sauce than you are at writing blog posts or making videos, there's no shame in outsourcing content creation.

Final Thoughts

Naturally, this SEO for dummies guide barely touches on the components of search engine optimization that are necessary to help your site rank higher. In many ways, SEO for dummies isn't accurate -- SEO is constantly changing, subject to Google's algorithm updates, and there are many technical considerations, as well.

If all of the lingo and acronyms of SEO are mind-boggling, and you'd rather simply get good results than learn an entire new industry in your spare time, why not consult with the experts?

They stay on top of developments in search engine marketing, have the necessary tools to analyze your site, and can create a comprehensive approach to your SEO strategy.

Have you attempted to optimize your own website? What attempts have you made to improve your rankings? Tell us all about it in the comments!

Be sure and visit our small business news site.

Friday, February 09, 2018 8:50:35 PM

by Robert Clough

Own a small business, or selling a niche product? Check out this article to learn all about digital marketing optimization for these markets.


As a business owner, you have made it a priority to know your product or service inside and out. You have selected a specialized niche, whether it be a broad spectrum of topics or one specific focus.

Now that the business model is set, it's time to zero in on your digital marketing optimization plan.

This is the process of improving the online marketing efforts of your business. It involves a variety of strategies, such as includes social media, email marketing, and more.

Optimizing your digital marketing should be a major part of your overall marketing practices. Let's take a look at some key strategies to help you get the most out of your niche marketing campaigns.

Solve the Consumers' Problems

Even though you know exactly what your product or service can do for people, your prospects might not know it. They need to understand what's special and unique about your business.

Putting the customer first will have a dynamic effect on your success as you factor it into your digital marketing optimization. The more emphasis you place on knowing the needs of your clients and solving their problems, the better you will understand how to reach them.

One example is a company called POD Exhibitions that sells these exhibition stands. On their site, they provide a wide range of options.

They also state that their display panels are made from quality materials while still being affordably priced. This is a quick way to educate the customer on basic details surrounding their products.

Use the Right Marketing Tools

Word of mouth is great and all, but it only goes so far as a means of marketing. As you narrow down your niche, finding the appropriate marketing venues is essential to business growth.

Social media marketing is a crucial part of any successful digital marketing optimization strategy.

Sharing ads on sites like Facebook and Instagram are a great way to reach your exact audience. With the ability to target potential consumers based on age, interests, location, and more, you can engage with people who are more likely to become a paying customer.

Another important piece of digital marketing is paid search tools like Google AdWords.

When used correctly, paid search gives prospective customers exactly what they are looking for online. When AdWords is used, it leads to high conversion, high value, and more sales.

Utilize Link Building

A common term in the world of search engine optimization (SEO) is link building.

This is the process of promoting your website or blog to other website owners with the goal of securing a link on their site. It boosts your digital marketing optimization by sending the reader to your page.

SEO experts have made it clear that links are a strong ranking factor in all search engines' algorithms.

As the main means of web navigation, links direct viewers from one page to another. They provide value and authority to your site when the reader finds your link through another website they already trust as a resource.

Good links will require effort, which will include strong content and value for the sites with whom you share links. Once the content is set, you need to promote your work to these websites where the links make sense.

Watch Your Competition

If you work in a niche market, it should be fairly simple to narrow down the list of your competitors. When you know who the top competition is, it will be vital to follow their marketing efforts.

This doesn't mean putting on camouflage and hiding across the street from their office with a pair of binoculars.

In this day and age, all you need to keep tabs on them is a computer and an Internet connection. Watching what the competition does on their social sites and website will help you better understand where they're finding success.

If you see one of their Facebook posts that has a large number of likes and comments, it may be a hint for an engaging topic you can use as well.

Reading their blog posts and checking their blog comments will be another great tactic to figure out what they are doing well, or ways you can do better.

Pay attention to Your Customers

Don't just pay attention, but really listen to your customers.

Engage with them on social media, allow them to provide feedback on your services, and ask what else they want from you. They will tell you what you are doing right and what can be improved.

While this may not seem like a digital marketing optimization method, heeding these recommendations can help grow your business.

As you implement these ideas, your followers will see that their voice means something to your business. As a result, they'll be more likely to buy from you.

Track Your Efforts

There is little point to any form of marketing if you're not paying attention to how effective it has been.

By setting goals for daily, weekly, and monthly metrics, you can see the impact your marketing campaigns have had. This will help you know what areas you need to focus on more diligently.

Having set Key Performance Indicators (KPIs) is a great way to measure how well you are doing. Track these goals on a spreadsheet as you initiate your digital marketing to see your results.

Enhance Your Digital Marketing Optimization

Pay attention to your customers and focus on their needs. This will give you a stronger understanding of how to help them.

Use proper tools like social media and link building to improve your digital marketing optimization.

Keep an eye on others in your industry to give you an edge as you make marketing plans. Track all these tactics so you can measure your success.

If you're ready to learn more about how to improve your SEO, subscribe to our newsletter. This way, you'll keep up with the latest search marketing trends and tactics.

Be sure and visit our small business news site.

Friday, February 09, 2018 8:45:19 PM

by Robert Clough

Looking for content that will really make a difference with your Google rating? You don't have to be an English major, but you do need a few tips and tricks.


Do you not think that it's worth investing in SEO services? Your Google rating is important, where you show up in search is going to matter when you try to bring in new customers.

Did you know that 75% of all clicks in search occur on the first page? If you aren't ranking for certain keywords, you won't be able to find a new audience.

Luckily having the right content can help boost your rating, and we're here to help you get started.

Using Content To Boost Your Google Rating

The phrase "content is king" in SEO may seem overplayed, but it's still true. The content on your website plays a big role in how Google rates your page.

Interesting, well-written content with the right amount of keywords and links can help you go far.

If you want to use content to boost your Google rating, read on to learn how!

Utilize Keywords

Keywords aren't just for PPC ads, they should be a part of the content you write.

The "key" to utilizing keywords is to not overuse them. Putting a lot of keywords in your content in hopes of ranking will do the opposite.

Google bots rate content with a lot of keywords negatively, nearly the same level as spam.

When you use keywords, use them sparingly and use them in the right context. Remember, keywords help customers find your content. You want to use them correctly so that the right people find your page.

It's also good practice to put keywords in place bots frequently scan. Using keywords in title tags, alt text, and headlines can help give your content an extra boost.

Write With The Right Style

One of the biggest mistakes people make when it comes to content writing is the way they style their writing.

Writing website content isn't like writing a research paper or a business proposal. You want to keep your content conversational and informative, but you don't make to make it too formal.

Think about how you'd explain your product or service talking to someone face to face. Transfer that conversational tone to your content, and you'll have something that resonates with readers.

Refresh Content

Websites updates should be a part of your overall marketing plan. You should always make sure that your content accurately reflects your current products and services.

A website that's being updated is also a website that's clearly active, and those updates can help boost your Google rating.

Set a schedule to make website updates. Some people may not find a need to review their content more than twice a year. For others, it may mean a quarterly review or even a monthly one.

Another great way to update your website and improve your rating is to add a blog to your website. If you feel like you can't regularly update, look for a ghostwriting service like SEOClerks to help out.

Next Steps

Now that you know about how content can help your Google ranking, it's time to get started putting some of those good practices to use.

Do you want your content to work even harder for you? Check out our post on how to make your content more authoritative. Also be sure to check out the rest of our SEO blog posts so you can work on improving your ranking.

Be sure and visit our small business news site.

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